Gabriela Estrada
Co-Founder & CEO Vexi
Gabriela Estrada is the co-founder and CEO of Vexi, the Mexican neobank that has revolutionized access to credit for young people and underserved populations, with over one million credit cards approved. Her successful 15-year career in leading financial institutions such as Citi and American Express, across various areas like Risk, Treasury, Investment Banking, and Cash Management, combined with her passion for financial inclusion, drove her to create Vexi.
2025 AGENDA Sessions
Panel: Building a Game-Changing Card Program That Drives Growth and Lasting Impact
In an increasingly competitive market, launching a successful card program requires more than just issuing plastic—it demands innovation, differentiation, and a deep understanding of customer needs. This panel brings together industry leaders who have successfully built and scaled modern card programs. They’ll share insights on what it takes to stand out, from product design and rewards structures to customer acquisition and loyalty strategies. Learn about the key considerations, potential pitfalls, and strategic decisions that can make or break a new card program. Whether you’re exploring your first launch or looking to enhance an existing offering, this discussion will provide valuable perspectives on building a program that drives engagement and long-term success.
Wednesday 12 March 08:30 - 09:10 Veronese 2401A - 2501B
Dominating Distribution
In an increasingly competitive market, launching a successful card program requires more than just issuing plastic—it demands innovation, differentiation, and a deep understanding of customer needs. This panel brings together industry leaders who have successfully built and scaled modern card programs. They’ll share insights on what it takes to stand out, from product design and rewards structures to customer acquisition and loyalty strategies. Learn about the key considerations, potential pitfalls, and strategic decisions that can make or break a new card program. Whether you’re exploring your first launch or looking to enhance an existing offering, this discussion will provide valuable perspectives on building a program that drives engagement and long-term success.
Veronese 2401A - 2501B US/Pacific
