Ginger Siegel
Mastercard Head of North America Small and Mid-Market Business
Ginger Siegel is the North America Small and Medium Business Lead for Mastercard. She has built a needs-based, customer-centric strategy and drives solutions for partners to serve small businesses. Previously, Ginger was a leader in Deloitte’s Financial Services group and a member of its top-ranked Payments Practice, focusing on Small Business, Fintech, Bank Partnerships, and Commercial Banking.
With 30 years of leadership experience, Ginger has held executive roles at multinational and regional banks in Small Business, Business Banking, and Retail, emphasizing Strategy, Payments, Sales Enablement, Branch Optimization, and Revenue Growth. She served as National Business Banking Director at Citigroup, developed SunTrust’s Small Business branch strategy, and led Treasury Management for Business Banking at PNC.
A frequent speaker at national conferences, Ginger addresses small business, banking, and minority entrepreneurship. She has been featured by Forbes, US News, NY Times, and USA Today, and delivered podcasts and webinars for organizations like Create & Cultivate, The Latino Coalition, and PayPal. She has keynoted events for the American Banker Small Business Conference and US Hispanic Chamber of Commerce and was nominated for the Women in Payments award. Her passion lies in helping clients grow revenue, acquirecustomers, and create strategies that enable execution.
2026 Agenda Sessions
Is SMB lending the biggest missed opportunity in fintech?
SMBs make up the majority of businesses globally, yet still struggle to access credit that fits their needs. Traditional lenders cite high servicing costs and lack of data, while many fintechs focus elsewhere. The result? A massive market gap with underserved demand and clunky user journeys.
That’s changing fast. Fintechs and vertical platforms are now embedding credit directly into the tools SMBs already use, like POS, payroll, and invoicing systems. This session explores how contextual underwriting, real-time cash flow models, and flexible repayment terms are helping SMBs access smarter, faster credit, without leaving their workflows.
Takeaways:
• Understand why SMB lending has been historically overlooked—and why it matters now.
• Learn how fintechs and platforms are embedding credit into real business tools.
• Explore how modern data models are reshaping underwriting and risk.
Monday 30 March 16:15 - 16:55 Lending
Alternative Capital & Investment
Data & Personalization
Embedded Finance
That’s changing fast. Fintechs and vertical platforms are now embedding credit directly into the tools SMBs already use, like POS, payroll, and invoicing systems. This session explores how contextual underwriting, real-time cash flow models, and flexible repayment terms are helping SMBs access smarter, faster credit, without leaving their workflows.
Takeaways:
• Understand why SMB lending has been historically overlooked—and why it matters now.
• Learn how fintechs and platforms are embedding credit into real business tools.
• Explore how modern data models are reshaping underwriting and risk. Lending US/Pacific
