Peter Dougherty
President Spreedly
As President, Peter leads all go-to-market initiatives for Spreedly including marketing, sales, partnerships, customer success and support. He works across all levels of the P&L to drive growth and deliver innovation to our customers and partners.
2025 AGENDA Sessions
Panel: Everything You've Ever Wanted to Know About Enterprise GTM Strategy
As many infrastructure providers and vendors move upstream, targeting enterprise clients has become crucial for substantial revenue growth. With just a few enterprise clients, the revenue potential often outweighs the effort of serving multiple smaller customers struggling to scale. In this session, leaders will guide B2B fintechs through the critical steps of launching a GTM effort tailored for enterprise success. We will delve into the importance of identifying the best product-market fit, defining the ideal customer profile, and ensuring your fintech can meet the demands of enterprise clients. Join this panel to learn actionable strategies for building a robust GTM enterprise strategy, targeting high-value clients, and setting your fintech.
Wednesday 12 March 09:15 - 09:55 Veronese 2401A - 2501B
Dominating Distribution
As many infrastructure providers and vendors move upstream, targeting enterprise clients has become crucial for substantial revenue growth. With just a few enterprise clients, the revenue potential often outweighs the effort of serving multiple smaller customers struggling to scale. In this session, leaders will guide B2B fintechs through the critical steps of launching a GTM effort tailored for enterprise success. We will delve into the importance of identifying the best product-market fit, defining the ideal customer profile, and ensuring your fintech can meet the demands of enterprise clients. Join this panel to learn actionable strategies for building a robust GTM enterprise strategy, targeting high-value clients, and setting your fintech.
Veronese 2401A - 2501B US/Pacific
