Veronica Fernandez
SVP, Head of North America Visa Commercial Solutions Visa
Veronica Fernandez is Visa's Senior Vice President and Regional Head of North America Commercial Solutions. Visa Commercial Solutions (VCS) enables businesses to thrive through products that provide better cash flow, administrative efficiency, control, and acceptance. From small business to large corporate and governments, VBS products cover all forms of business spending, including Small Business, Commercial, and Virtual Cards. Veronica is responsible for the business, strategy and go to market for the U.S. and Canada.
2025 AGENDA Sessions
Panel: Using Connected Commerce to Unlock New Revenue Streams for Banks
Connected commerce is emerging as a transformative force for banks, offering new ways to generate revenue. In this session, we will explore how banks are leveraging connected commerce to create marketing channels for SMB and enterprise customers. By utilizing granular customer data, banks can surface hyper-tailored ads, generating revenue from attributable sales or traffic. This panel will demonstrate how connected commerce can serve as a future model, particularly as traditional revenue streams face pressure. Join this panel to learn strategies for integrating connected commerce into your business model and unlocking new revenue streams in a competitive financial landscape.
Monday 10 March 14:30 - 15:10 Bellini 2001A - 2101B
Dominating Distribution
Connected commerce is emerging as a transformative force for banks, offering new ways to generate revenue. In this session, we will explore how banks are leveraging connected commerce to create marketing channels for SMB and enterprise customers. By utilizing granular customer data, banks can surface hyper-tailored ads, generating revenue from attributable sales or traffic. This panel will demonstrate how connected commerce can serve as a future model, particularly as traditional revenue streams face pressure. Join this panel to learn strategies for integrating connected commerce into your business model and unlocking new revenue streams in a competitive financial landscape.
Bellini 2001A - 2101B US/Pacific
