Vik Iyer
Partner McKinsey & Company
Vik is a Partner in McKinsey's San Francisco Office. Vik is a leader in McKinsey's work in FinTech, serving incumbents, disruptors, and investors across B2C and B2B domains. Vik is also a leader in McKinsey's Financial Services practice, specializing in building new businesses. He has served clients globally across the financial services value chain including but not limited to issuers, merchant acquirers, processors, and ISVs. Relevant experience includes:
2025 AGENDA Sessions
Panel: Building a Game-Changing Card Program That Drives Growth and Lasting Impact
In an increasingly competitive market, launching a successful card program requires more than just issuing plastic—it demands innovation, differentiation, and a deep understanding of customer needs. This panel brings together industry leaders who have successfully built and scaled modern card programs. They’ll share insights on what it takes to stand out, from product design and rewards structures to customer acquisition and loyalty strategies. Learn about the key considerations, potential pitfalls, and strategic decisions that can make or break a new card program. Whether you’re exploring your first launch or looking to enhance an existing offering, this discussion will provide valuable perspectives on building a program that drives engagement and long-term success.
Wednesday 12 March 08:30 - 09:10 Veronese 2401A - 2501B
Dominating Distribution
In an increasingly competitive market, launching a successful card program requires more than just issuing plastic—it demands innovation, differentiation, and a deep understanding of customer needs. This panel brings together industry leaders who have successfully built and scaled modern card programs. They’ll share insights on what it takes to stand out, from product design and rewards structures to customer acquisition and loyalty strategies. Learn about the key considerations, potential pitfalls, and strategic decisions that can make or break a new card program. Whether you’re exploring your first launch or looking to enhance an existing offering, this discussion will provide valuable perspectives on building a program that drives engagement and long-term success.
Veronese 2401A - 2501B US/Pacific
