William Artingstall
MD, Global Head eCommerce Solutions Citi
Will is an experienced transaction and payments banker with a diversified background. He is Citi’s Global head of eCommerce solutions, responsible for Citi’s cross product strategy and capabilities in Treasury and Trade Solutions (TTS). Will joined Citi 14 years ago and has held multiple roles at the bank across payments products, country management, liquidity management and sales.
He holds an MBA from the University of Wales (2014), a Bachelor of Commerce with aspecialisation in law from UNISA (2010) and Project Management Diploma (2006).
2025 AGENDA Sessions
Panel: Using Connected Commerce to Unlock New Revenue Streams for Banks
Connected commerce is emerging as a transformative force for banks, offering new ways to generate revenue. In this session, we will explore how banks are leveraging connected commerce to create marketing channels for SMB and enterprise customers. By utilizing granular customer data, banks can surface hyper-tailored ads, generating revenue from attributable sales or traffic. This panel will demonstrate how connected commerce can serve as a future model, particularly as traditional revenue streams face pressure. Join this panel to learn strategies for integrating connected commerce into your business model and unlocking new revenue streams in a competitive financial landscape.
Monday 10 March 14:30 - 15:10 Bellini 2001A - 2101B
Dominating Distribution
Connected commerce is emerging as a transformative force for banks, offering new ways to generate revenue. In this session, we will explore how banks are leveraging connected commerce to create marketing channels for SMB and enterprise customers. By utilizing granular customer data, banks can surface hyper-tailored ads, generating revenue from attributable sales or traffic. This panel will demonstrate how connected commerce can serve as a future model, particularly as traditional revenue streams face pressure. Join this panel to learn strategies for integrating connected commerce into your business model and unlocking new revenue streams in a competitive financial landscape.
Bellini 2001A - 2101B US/Pacific
