CleverTap is the all-in-one customer engagement platform trusted by leading financial services and fintech brands globally, including Paytm, First Horizon Bank, Modak, TD Bank, and Primerica. CleverTap enables smarter, more responsible personalization by shifting from broad segment-based targeting to true 1:1 individualization at scale.Powered by agentic AI, CleverTap’s decisioning engine makes personalization easier to execute and manage by reducing repetitive manual effort while enabling consistent, high-quality engagement across channels. The result is scalable individualization that drives higher activation, stronger retention, and improved ROI across millions of customers.