Eric McCabe
Head of Embedded Finance Citizens
Eric McCabe serves as Head of Embedded Finance at Citizens. In this capacity he guides the bank's effort to embed Citizens financial products in third-party platforms used by Citizens customers, and enables platforms, brands, and fintechs to provide financial services to their customers, backed by Citizens. Prior to joining Citizens, Eric held roles in Embedded Payments, Fintech Strategy, Product and Operations at SVB and Citi. Originally from Michigan, Eric spent 15 years in DC / NYC and now lives in Pittsburgh.
2025 AGENDA Sessions
Panel: Improving Customer Acquisition and Loyalty with Embedded Finance
Banks and fintechs must employ stronger distribution strategues to meet, acquire and retain customers while adapting to shifting business and revenue models. In this session, we will discuss how a platform approach can create seamless financial experiences that enhance customer acquisition and retention. They will explore the benefits of embedding financial services into non-financial platforms to boost customer engagement and drive long-term loyalty. Join this panel to learn strategies for integrating embedded finance into your business model, enhancing customer engagement, and fostering lasting customer loyalty.
Tuesday 11 March 10:00 - 10:40 Veronese 2401A - 2501B
Dominating Distribution
Banks and fintechs must employ stronger distribution strategues to meet, acquire and retain customers while adapting to shifting business and revenue models. In this session, we will discuss how a platform approach can create seamless financial experiences that enhance customer acquisition and retention. They will explore the benefits of embedding financial services into non-financial platforms to boost customer engagement and drive long-term loyalty. Join this panel to learn strategies for integrating embedded finance into your business model, enhancing customer engagement, and fostering lasting customer loyalty.
Veronese 2401A - 2501B US/Pacific
