Georgina Merhom
CEO & Founder SOLO
Georgina is the founder of SOLO, the first collaborative data-sharing network enabling compliant customer data reuse and monetization across financial services, covering 100 million end-customer profiles within its first 100 days of launch. Georgina began her career at the G7 & G20 Information Centre, later training as a data scientist and investigative analyst in cybersecurity where she developed algorithms to detect illicit activity on the dark web, an experience that shaped her perspective on networked data integrity and transparency.
Before SOLO, she founded Zivmi, a cross-border payments and invoice-factoring platform for unbanked freelancers, later acquired by a bank. Through these experiences, Georgina recognized the structural inefficiencies in how customer data is collected, shared, and used throughout financial services. She founded SOLO to build the industry-governed architecture for customer-consented, auditable, and incentivized data exchange— a truly collaborative ecosystem where data consumers and providers can scale trust, reduce redundancy, and unlock new sources of value.
2026 Agenda Sessions
Is Customer Data an Asset or a Liability?
The role of data as an asset vs. liability depends on the outcomes it generates. If your data fuels a decision that harms someone who can't see it or correct it — that's a clear liability. If it's quietly benefiting a competitor's AI model — is it a liability? The panel will explore what it actually takes for data to land on the right side of the ledger.
Takeaways:
• Learn how to translate data into business outcomes — ROE, growth, and defensibility — and what it costs when you can't.
• Understand the regulatory and governance frameworks that exist today as automated decision environments and personalization grow.
• Learn how existing data licensing and IP Frameworks could serve as blueprints for building a more accountable data supply chain.
Wednesday 01 April 09:35 - 10:15 Banking
Compliance & Regulation
Data & Personalization
Security & Fraud
Takeaways:
• Learn how to translate data into business outcomes — ROE, growth, and defensibility — and what it costs when you can't.
• Understand the regulatory and governance frameworks that exist today as automated decision environments and personalization grow.
• Learn how existing data licensing and IP Frameworks could serve as blueprints for building a more accountable data supply chain. Banking US/Pacific
