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Georgina Merhom

CEO & Founder SOLO

Georgina is the founder of SOLO, the first collaborative data-sharing network enabling compliant customer data reuse and monetization across financial services, covering 100 million end-customer profiles within its first 100 days of launch. Georgina began her career at the G7 & G20 Information Centre, later training as a data scientist and investigative analyst in cybersecurity where she developed algorithms to detect illicit activity on the dark web, an experience that shaped her perspective on networked data integrity and transparency. 
 
Before SOLO, she founded Zivmi, a cross-border payments and invoice-factoring platform for unbanked freelancers, later acquired by a bank. Through these experiences, Georgina recognized the structural inefficiencies in how customer data is collected, shared, and used throughout financial services. She founded SOLO to build the industry-governed architecture for customer-consented, auditable, and incentivized data exchange— a truly collaborative ecosystem where data consumers and providers can scale trust, reduce redundancy, and unlock new sources of value. 


2026 Agenda Sessions

Is customer data the new way to make more money (or lose more money)?

With the explosion of AI, real-time personalization, and cross-platform insights, banks are collecting, and exposing, more data than ever. So, where’s the line between intelligence and risk?

This session explores how leading institutions are designing consent layers, security protocols, and ethical frameworks to use customer data with confidence, not fear.

Takeaways:
• Learn how to turn data into trust, not just targeting.
• Understand the regulatory and reputational risks of personalization.
• See frameworks for customer data governance at scale.

Wednesday 01 April 09:35 - 10:15 Banking

Add to calendar 04/01/2026 09:35 04/01/2026 10:15 Is customer data the new way to make more money (or lose more money)? With the explosion of AI, real-time personalization, and cross-platform insights, banks are collecting, and exposing, more data than ever. So, where’s the line between intelligence and risk?

This session explores how leading institutions are designing consent layers, security protocols, and ethical frameworks to use customer data with confidence, not fear.

Takeaways:
• Learn how to turn data into trust, not just targeting.
• Understand the regulatory and reputational risks of personalization.
• See frameworks for customer data governance at scale.
Banking US/Pacific